HIGH-PURPOSE CONSULTING
General Electric. DuPont. Toyota. JetBlue. IKEA.
What do these companies share in common? On the one hand, none is perfect. Not one of these firms possesses a flawless history. On the other hand however, each generates terrific social, environmental and financial results. That’s because each passes a critical litmus test, where a higher purpose is invaluable.
In true High-Purpose Companies, the concept of a higher purpose – of somehow serving society or protecting the environment – is so integral to the fabric of the organization that if you removed that thread, the company would start to unravel. Without its purpose, each of these companies would be crippled, utterly drained of life force and unable to compete as effectively in the marketplace.
PASSED THE LITMUS TEST |
| Company |
Higher Purpose |
| GE |
"Provide imaginative answers to the mounting challenges to our ecosystem." |
| DuPont |
"Create sustainable solutions essential to a better, safer, healthier life for people everywhere." |
| Toyota |
"Make sustainable mobility a reality." |
| JetBlue |
"Bring humanity back to air travel." |
| IKEA |
"Create a better everyday life for the many people." |
*For a full list of companies that passed the litmus test along with corresponding results, please refer to chapters 6-7 in The High-Purpose Company.
HIGH-PURPOSE ID
Any company can become a High-Purpose Company and the method for getting there is proven. Rooted in groundbreaking research, High-Purpose ID captures this developmental process, allowing companies to identify and actualize their ultimate value proposition. Through High-Purpose ID participants answer:
- What in the world is the company here to do?
- What makes the company invaluable to people and worthy of succeeding?
- How to align the whole organization under one central goal?
- How to boost company-wide innovation and optimize performance results?
HIGH-PURPOSE COMPANY CERTIFICATION
High-Purpose Company Certification provides a company with the means to objectively and credibly measure social, environmental and financial value and helps investors and customers to better identify those firms that are pursuing the most effective corporate responsibility strategies.
If a candidate company achieves the necessary criteria, it is certified as a Silver, Gold or Platinum and can be branded as a High-Purpose Company.
For further details, Click here.
